Once you are done selecting the relevant ad creatives for the campaign, you can review and launch the campaign. Select ‘Get More Leads’ for the campaign to be redirected to campaign initiation.Īdditionally, the platform provides you with the last step (optional) for conversion tracking with a suitable CTA.
There are two ways to set up a Facebook Lead Gen campaign – either by directly accessing the business suite on your product/service page or accessing the Facebook ads manager and promoting the campaign.Īs the first step, access the business suite followed by choosing a goal. Here’s a step-by-step guide for executing Lead generation campaigns across Facebook and LinkedIn, especially for beginners who intend to make a mark in advertising and learn more about the platforms. Further, the platforms even help advertisers to create retarget campaigns through lookalike and custom audiences as they intend to nurture the leads. To do so, you have to just fill the context card or the contact form and execute the campaign in a step-by-step manner on your brand/business page. From raising awareness about your brand to connecting with potential customers, such campaigns are useful for marketers looking at achieving objectives such as customer acquisition, customer retention, and completing the purchase cycle.
A social media lead generation campaign is simply collecting potential contacts/customers through the channels. Lead generation campaigns allow advertisers to not just gather information about their target customers but also help develop an interest in relevant services and products to the users. Here’s a step-by-step guide on how to set lead-gen campaigns on Facebook and LinkedIn. If you want to understand your customers through relevant information that can be used for targeting and retargeting, social media lead generation campaigns can be the answer.
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